What is Inbound Marketing?
Inbound Marketing is a technique that advertisers use to draw prospective consumers to their goods and services by generating premium content and leveraging different digital platforms such as content marketing, social networking, and search engine optimization to distribute the content to the right angle.
It is a marketing technique that uses both the “free” and “managed” platforms to pull in guests rather than promoting the product or service outwardly by paying networks in the expectation of lead generation.
Components of Inbound Methodology
The approach for it is categorized into 4 stages: Attract, Convert, Close and Delight. Let’s get them analyzed in depth.
1. Attract
The first level of Strategies is to Attract. This stage has a specific goal of transforming generals into visitors. It is evident that as an online company, you look forward to receiving tremendous traffic which is both important and result-oriented. You need relationship-building for this. Relationships are built further when you attract people and inform them about your existence.
If you’re looking forward to building relationships, make sure you target audiences that are interested in your product or service. This fills the inevitable divide and helps you to communicate with individuals who have the ability to become clients.
Buyer Profile is a specific concept that comes useful when approaching the right market. Buyer Personas are your ideal customer’s fictional characters. Buyer Personas help in creating a focused inbound marketing strategy.
The next step is to create entertaining and engaging content that will influence the target audience to take the desired action and upgrade them to the next stage of Inbound Marketing Methodology after you’ve decided on your buyer personas.
2. Convert
Since effectively engaging your target market, the next move is to turn those guests into long-term clients. You need to get their contact details to help you build leads to send them down the purchase inbound marketing funnel. Well, it might sound very easy to get people’s contact information but this is a real challenge.
To get their contact information, such as phone numbers or email ids. There’s something you would have to give them in exchange. All that is of great interest to them is ebooks, newsletters, case studies, webinars etc.
3. Close
The next move is to make them your happy and faithful clients, after attracting the tourists and turning them into eligible leads. This stage is strongly geared towards conversion and is based on the customer. Make sure the leads are sales oriented and are ready to purchase your product or service.
4. Delight
The Inbound Marketing Methodology final step. You should realize that the delivery of the goods or service does not put Inbound Marketing to an end. Despite the Inbound Advertising is still constant. The Delight Stage is responsible for establishing good, positive & long-term relationships with existing clients.
Types of Inbound Marketing
1. Search Engine Optimization
Search Engine Optimization is the method of making high-quality improvements to produce even more performance to the web site. It is achieved with the goal of making the Search Engines find the correct information on your website and in return drawing targeted viewers to your website. It is one of the key Inbound Marketing types. SEO begins with targeted keywords which are your building blocks
2. Social Media
Social Media has undeniably been one of the fastest new channels helping brands communicate with their target market. More and more people are entering social media, as a matter of fact. This makes social media a perfect medium for applying the technique of Inbound Marketing.
3. Content Marketing
Inbound Marketing has content as its heart and soul. A trustworthy partnership can only be built between you and your target market if you are not too sales like in nature but look forward to delivering useful and engaging content. To share the best kind of content you will use different types of content such as videos, blogs, podcasts, infographics.
4. Pay Per Click
Pay By Click Advertising, popularly known as PPC, is based solely on keywords. That makes PPC one of the Inbound Marketing types. The only difference between PPC and SEO is that while PPC is paid in nature, SEO fetches organic results. On the keyword, a bid is applied to obtain a guaranteed ad place.
