Top 6 Content Writing Tips for Beginners
Content Writing relates to the development of web marketing material. A content writer in Noida must spend time studying, developing text, and editing web copies with an infinite variety of subjects that will provide knowledge for a target market. Those who specialize in writing content may include a variety of writing styles, with the writer knowing which one will best engage with the target audience and promoting a product or service with success.
1. Write Attractive Headlines
Your article headline serves a triple purpose. It needs to catch readers’ interest, provide correct knowledge description, and comply with search criteria to help Google award high search ranks.
Headlines should include your keyword of focus, ideally between 55 and 70 characters and contain a count of 6 to 7 words. Headlines in the form of a list, a “how-to” or problem guide tend to rate the best. The free headline review tool offered by CoSchedule will help you get the hang of formatting headlines for the highest search ranking.
2. Avoid Keyword Stuffing & Focus on the Topic
The basic content writing rules are similar to the writing guidelines you’ve learned in school, with just a few significant changes. Keywords need to be included but you should focus on producing well-written, high-quality content that clearly explains the topic.
Keyword stuffing will effectively penalize your content. Instead, just include a three to four-fold focus keyword, and use secondary keywords at most twice.
3. Write Easy Content
Your content needs formatting so readers and Google can easily scan and understand. Online reading of long pages of text can be hard, especially on small smartphone screens. Online readers tend to scan through content, instead of ploughing through a long article, to find points they are interested in.
Instead of paragraphs of three to four sentences, break your writing into short paragraphs of one or two sentences so that it is easier to read. Use bold subheadings to separate your content into topics or ideas, so that readers can easily find the concepts that interest them.
Numbered lists and bullet point stories are popular formats because they are easy to read. Organizing your content in this way also helps Google index it so that it gains a higher search position.
4. Keep a Check on The Words
There is a general rule that longer content will be rewarded with a higher search rank. In order to get the highest search ranking, the contents should be at least 1000 words, typically between 1500 and 2500.
A recent search engine study found that the top-ranking content was 1890 words on average. Don’t worry about producing that long content to start with, though. Content with a length of at least 500 words is long enough for Google to index and assign a positive search rank.
5. Write Important Information First
After reading this heading, you must be confused. Well, what all of you did in school was wrong? Not all of them.
To be precise, writing the content of a web page article is completely different from writing a school essay. An essay simply goes like ‘start with an intro,’ ‘discuss what this essay is all about,’ ‘introduce the actual subject,’ ‘write some literature,’ and then ‘conclude — the matter.’
6. Proof Read Your Content
Proofing your content may seem like an unnecessary addition to these content writing tips for beginners, but the internet is full of blogs and other content that is riddled with grammar and spelling mistakes. Your content represents your business online and maybe the customer’s first contact with your brand — so poorly documented content can actually damage your company’s image.
Using a word processing program to check spelling and grammar errors is helpful, but can leave you with errors of the same name. Have another person check your writing for the best results. If this is not possible, Grammarly is a free tool that does a good job of finding common errors.
